By Mary Bamborough, IIDA
By now everyone knows that the baby boomer generation is graying – the first wave of baby boomers has turned 60. Their expectations of healthcare will be vastly different than those of their parents. Yet one thing is for certain – healthcare will continue to be a growing market for years to come.
Over the last few years, we’ve seen the emergence of what we call “retail” medicine. Have you noticed surgery centers, ambulatory care centers, and specialty clinics popping up in your neighborhood? As much as 75% of surgery is now performed on an outpatient basis. The convenience factor of having medical services available close to home is becoming more and more important, as well as expected.
